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This study investigates the key factors that influence customer satisfaction when interacting with augmented reality shopping assistance applications (ARSAPs). ARSAPs grant consumers the capability to experience products in a virtually simulated user environment before product acquisition. With the development of mobile e-commerce due to breakthroughs in smartphone and augmented reality (AR) technologies, there is an increasing potential for these emergent AR mobile services, yet there is a need for further improvement.

This study initially explored the key satisfaction factors for ARSAPs by utilizing topic modeling of a collection of actual user reviews. These factors are subsequently revisited and complemented by existing literature, and finally verified through logistic regression analysis supported by sentiment analysis.

This study identified the key factors that influence customer satisfaction with ARSAPs, including visuality, sense of reality, credibility, format, completeness, understandability, relevance, flexibility, response time, reliability, availability, ease of use and privacy. In particular, two additional factors (i.e. visuality and sense of reality) were newly identified as important in the context of AR, despite their previous omissions in existing literature.

This study is the first to investigate the key factors that influence customer satisfaction with ARSAPs from users' perspectives, utilizing topic modeling of a large amount of real-world data on actual user feedback. By identifying new factors (i.e. visuality and sense of reality) that were not identified in previous literature, this study provides important academic implications for a broader understanding of AR and related technologies that are essential elements of the metaverse. This study also provides valuable insights for developers and companies in the e-commerce industry on how to optimize AR applications and develop more targeted and effective marketing strategies in this field.

Upon the realization of the need for guideline in cross-organizational data integration, in an exploratory manner, this study developed a public data governance framework, specifically, the governance for integrated public data (GIPD) framework and identified the influential factors of its successful implementation. This framework was then subjected to an analysis of a real data integration case in the South Korean public sector to test its efficacy.

To develop the GIPD framework, the authors conducted an extensive meta study, focus group interviews and the analytic hierarchy process involving field experts. Further, the authors performed topic modeling on documents from Korean research and development data integration projects, and compared the extracted factors to those of the GIPD to illustrate the latter's usefulness in a real case.

Legislation, policy goals and strategies, operation organization, decision-making council, financial support size and objective, system development and operation, data integration, data generation, system/data standardization and master data management were derived as the 10 important factors in implementing the GIPD framework. The illustrative case of Korea revealed that decision-making council, financial support size and objective, legislation, data generation and data integration were insufficient.

Although this study reveals important findings, it has a few limitations. First, the potential factors for data governance might vary depending on the attribute of the “interviewee” (such as their career or experience period) and the goal and area of GIPD framework building. Second, the inherent limitation of topic modeling in determining topics from groups of extracted keywords means that topics may be interpreted in various ways, depending on the perspective of the expert.

This study is highly significant in that it provides a starting point for discussions on the issue of data integration among public institutions. Therefore, although this study examined public data governance based on R&D data, it will contribute to providing a sufficient guideline for any type of inter-institutional data governance framework, what to discuss and how to discuss between institutions.

The findings are expected to provide a roadmap to formulate practical guidelines on inter-institutional data cooperation and a diagnostic matrix to improve the existing data governance system, especially in the public sector, from the existing practice of empirical analysis using a mixed methodology approach.

This study aims to explore the relationships among antecedents (i.e. quality) and outcomes (i.e. trust, support, theme awareness and extension effect) of satisfaction at the 2013 Osong Cosmetics & Beauty (C&B) Expo held in Korea.

An onsite survey with self-administered questionnaires was administered for this study. A structural equation modeling (SEM) technique was used to analyze the relationships among ten constructs in the research model.

The results indicate that hospitality and product dimensions of quality positively affect satisfaction, satisfaction exerts positive influence on trust and theme awareness, trust performs an important role as a mediator between satisfaction and support and theme awareness significantly mediates satisfaction and extension effect.

This study encourages the Expo’s organizers to manage quality attributes to ensure Expo satisfaction and to consider extension effects of Expo experiences from long-term perspectives. This study also recommends that local governments develop symbolic products with exhibitors to strengthen the association of Expo themes with regions.

The current study highlights the role of quality as an antecedent of satisfaction with the C&B Expo, which has not been well-known despite its crucial role in the industry and the regional economy. It also improves the understanding of the inherent cause–effect relationships among antecedents and outcomes of Expo satisfaction. Therefore, this study provides crucial insights that the C&B Expo could be an effective means to reach target markets and stimulate trust from visitors, which, in turn, would encourage support for the C&B industry and extension effects for C&B products as a whole.

This paper aims to understand the impact of smart working on employees’ quality of life. The service-dominant logic indicates that key actors, including employees, are resource integrators. This empirical study contributes to the current knowledge of transformative service by expounding on smart working practices and their relationship with self-efficacy and, ultimately, quality of life of employees.

This study contends that smart working enhances employees’ self-efficacy. The current research uses conservation of resources (COR) theory as a basis in hypothesizing that self-efficacy serves as a key resource, which can stimulate workplace creativity, job satisfaction and quality of life. An onsite survey is conducted among employees who have been involved in smart working in the travel agency context.

Smart working has a positive effect on self-efficacy, which positively influences workplace creativity, job satisfaction and quality of life. Workplace creativity enhances job satisfaction but does not influence quality of life. Job satisfaction boosts quality of life, which is important to tourism services and their employees amid various crises.

Consistent with COR theory, the immediate recommendation to managers is to invest in smart working, which can lead to employees’ creativity, job satisfaction and quality of life.

To the best of the authors’ knowledge, this empirical study is the first to assess the viability of smart working in the travel agency context. Smart working offers positive outcomes, such as convenience for employees to work independently, improving workplace creativity, job satisfaction and quality of life. Travel agencies are mainly categorized as small and medium enterprises (SMEs). In the future, SMEs may also introduce smart working that can eventually become their competitive advantage to retain talented employees.

旅行社中的智慧办公与员工的生活质量

本文旨在了解智慧办公对员工的影响.服务主导逻辑表明, 员工等关键人物是资源整合者。本文通过实证研究揭示了智慧办公实践及其与员工自我效能和生活质量的关系, 对现有转型服务知识做出贡献。

本研究认为智慧办公可以提高员工的自我效能。基于资源守恒理论(COR), 本研究假设自我效能是激发职场创造力、工作满意度和生活质量的关键因素, 对旅行社中参与智慧办公的员工进行了现场调查。

智慧办公对自我效能有正向影响, 同时自我效能对职场创造力、工作满意度和生活质量均产生正向影响。职场创造力能够提高工作满意度, 但对员工的生活质量不起作用。另外, 工作满意度有利于提升生活质量, 这对面临各种危机的旅游企业和员工具有重要意义。

根据COR理论, 即刻建议管理者投资推行智慧办公, 从而提升员工的创造力, 工作满意度和生活质量。

这一实证研究首次尝试评估旅行社中推行智慧办公的可行性。智慧办公可带来多种积极效果, 如为员工独立工作提供便利, 提升员工的职场创造力、工作满意度和生活质量等。旅行社属于中小型企业(SMEs)。未来, 中小型企业同样可尝试引入智慧办公, 这将成为其留住优秀员工的竞争优势。

关键词：智慧办公, 公平评估, 自我效能, 创造力, 自主, 生活质量

文章类型： 研究型论文

El trabajo inteligente en las agencias de viajes y la calidad de vida de los empleados

Resumen

Este artículo tiene como objetivo entender el impacto del trabajo inteligente en la calidad de vida de los empleados. Basándose en la lógica de servicio dominante, los actores clave, incluidos los empleados, son integradores de recursos. Este estudio empírico contribuye al conocimiento actual de lo que constituye un servicio transformador al exponer prácticas laborales inteligentes y su relación con la autoeficacia y, en última instancia, la calidad de vida de los empleados.

Este estudio sostiene que el trabajo inteligente mejora la autoeficacia de los empleados. Plantea la hipótesis de que la autoeficacia sirve como un recurso clave que puede estimular la creatividad en el lugar de trabajo, la satisfacción laboral y la calidad de vida utilizando la teoría de la conservación de recursos. Se ha realizado una encuesta in situ entre los empleados que han llevado a cabo trabajo inteligente en el contexto de la agencia de viajes.

El trabajo inteligente tiene un efecto positivo en la autoeficacia que influye positivamente en la creatividad en el lugar de trabajo, la satisfacción laboral y la calidad de vida. La creatividad en el lugar de trabajo mejora la satisfacción laboral, pero no influye en la calidad de vida. La satisfacción laboral mejora la calidad de vida, lo que es importante tanto para los servicios turísticos como para sus empleados durante las crisis.

De acuerdo con la teoría de la conservación de recursos, la recomendación inmediata a los gerentes es invertir en un trabajo inteligente que pueda conducir a la creatividad, la satisfacción laboral y la calidad de vida de los empleados.

Este estudio empírico es el primero del que tengamos constancia en evaluar la viabilidad del trabajo inteligente en el contexto de la agencia de viajes. El trabajo inteligente ofrece beneficios, como la posibilidad de que los empleados trabajen de forma independiente, mejorando así la creatividad profesional, la satisfacción laboral y la calidad de vida. Las agencias de viajes se incluyen principalmente en la categoría de pequeñas y medianas empresas (pymes). En el futuro, las pymes también pueden introducir el trabajo inteligente, que puede llegar a convertirse en su ventaja competitiva para retener a los empleados con talento.

Trabajo inteligente, Equidad en las valoraciones, Autoeficacia, Creatividad, Autonomía, Calidad de vida

This study aims to investigate ways in which hotel loyalty programs can be designed to enhance customer’s identification with a hotel brand and develop a sustainable customer-brand relationship.

The study adopted a cross-sectional design survey questionnaire for data collection and used structural equation modeling data analysis to test the conceptual model.

The three loyalty program experiences proposed (member-to-member similarity, memorable loyalty program experience and loyalty program social benefits) exerted significant positive effects on customer-brand identification (CBI), which, in turn, influences customer-brand relationship elements, including trust, commitment and switching resistance.

This study expands the scope of CBI literature, which previously focused substantially on brand level experiences, by being the first to explore a new set of CBI antecedents with a focus on loyalty program experiences. Furthermore, the current study’s findings delineate specific strategies to uphold the social and experiential aspects of loyalty programs that can develop sustainable customer-brand relationships.

The unstable money demand function over the recent decades may explain the unsatisfactory performance of the exchange rate model. Numerous studies have shown that Divisia money serves as a better variable for a stable money demand function. In this study, Divisia money is used as an alternative money supply in MYR/USD exchange rate determination. This study finds that Divisia money differential, real income differential, relative short-term interest rate and real stock prices affect the MYR/USD exchange rate in the long run. The major implication of this study is that policy-makers could monitor the MYR/USD exchange rate via the money supplies following the principle of Divisia monetary aggregate, which assigns higher weightage to more frequently traded monetary assets.

The purpose of this paper is to examine the effects of teachers’ perception on trust over their willingness to exercise organisational citizenship behaviours (OCB) using self-efficacy as a mediator.

Usable questionnaires were collected from 411 teachers in secondary schools. A two-stage analytic approach was used to analyse the data.

The results indicated that trust and teachers’ self-efficacy dimensions (general teaching and personal teaching) are positively related to OCB. Additionally, trust in the principal, colleagues and clients are predicted to have indirect influence on OCB through self-efficacy.

Teachers’ personal sense of efficacy is largely dependent on the amount of efforts devoted in their teaching, their decision-making ability and the degree of persistency in solving problematic issues. School management and policy makers are urged to develop effective human resources initiatives and programmes that can create a trusting relationship in the organisation and enhance teachers’ self-efficacy. These may include the socialisation programmes that can inculcate teachers’ inner natures, confidence and interpersonal skills when directed towards perceived abilities in given specific tasks and responsibilities to make a significant impact on OCB. Apart from this, the school administrator is advised to offer relevant training and workshops that able to enhance the efficacy level of teachers.

This study explored how teachers’ self-efficacy was related to trust and OCB. Teachers’ positive behaviours enable them to have greater belief in their capability of handling pressures and crises. The study contributes to the current body of literature and creates a comprehensive theoretical framework for teachers to be involved in OCB. Besides, these unique findings served as a reference to management of any school to better understand the importance of trust in the school and how it relates to teacher self-efficacy, which, in turn nurture the citizenship behaviour in workplace.

Numerous academic institutions have embarked on the pursuit of hybrid learning as an alternative approach, catering to students who opt for replacing a fraction of their conventional in-person meeting schedule with remote teaching. However, these new remote learning patterns have brought forth new stands against students' expectations. The universities have come across immense challenges in devising efficacious strategies that encompass the delivery, effectiveness and acceptability of hybrid courses. Consequently, identifying pivotal determinants related to user acceptance of technology persists as a crucial matter. This study aims to shed light on the adoption of hybrid learning from students' perspectives.

Structural equation modelling (SEM) was employed to scrutinise the proposed research model and hypotheses. A total sample of 444 students responded and partook in the survey. The data were analysed using AMOS software, a powerful tool for statistical analysis in the field of social sciences.

The findings of this study show that perceived service quality positively and significantly impacts the ease of use and usefulness of a hybrid learning system among students. In addition, the results demonstrate that ease of use and usefulness of the system positively and significantly influence students' favourable attitudes toward hybrid learning. Remarkably, the statistical analysis unveils the significant mediating effect of ease of use and usefulness in the relationship between perceived service quality and students' attitudes toward hybrid learning.

The findings suggest that the pervasive dependence on information systems and the quality of service from novel technologies continues to be a vital influence in the learning environment. The study has provided valuable insights into student perseverance learning strategies for higher education institutions.

This study's novelty lies in illuminating the crucial role of ease of use and usefulness as mediators, highlighting their criticality in enhancing students' attitudes towards hybrid learning. Notably, the study underscores that perceived service quality exerts a positive influence on ease of use and usefulness.

This study sought to determine if environmental barriers (i.e. air pollution, temperature and precipitation) affect outdoor (i.e. soccer and baseball) and indoor (i.e. basketball) professional sport attendance in South Korea.

By including actual air quality, temperature and precipitation data collected from each place where the sporting events take place, this study conducted a regression analysis to examine factors that influenced outdoor and indoor sport attendance.

In outdoor sports, the estimated results suggested that soccer and baseball attendance were not affected by air pollution. Indoor sport consumers did not change their consumption behaviors in attending sports despite the presence of air pollution. In addition, there was mixed evidence on the effect of weather-related variables on attendance. Average temperature had a positive effect on baseball (outdoor) and basketball (indoor) sport attendance, indicating that the warmer the temperature, the more likely those fans were to attend the games. Average precipitation was negatively associated with outdoor (soccer) sport spectators.

The present study contributes to the sport environment literature by examining the impact of environmental barriers on spectators' behaviors in the context of outdoor and indoor professional sports.